Marketing your business is all about attracting the right kind of clients.
But, with so many competing businesses the marketplace, it can be hard to stand out from the crowd and draw people in.
Memorability is a huge factor when it comes to attracting paying clients.
Before people are willing to spend money with your brand, they have to know, like and trust you. And that does not happen overnight!
So, how do you convince people that you are the business for them?
By staying in front of them across multiple platforms. This creates memorability.
Creating multiple touchpoints can be tiring. Luckily we are here to make it easy for you with our best tips on how to create memorability with branded marketing.
Here’s how you can do it…
Create Business Memorability With Branded Marketing
Why Do I Need To Be Memorable?
You like to think that your business is pretty unforgettable, right?
After all, you do amazing work, deliver excellent customer service, and everyone walks away happy.
But, have you stopped to think about all the other businesses that perform similar service to you or ones that stock similar products? There could be 100 different businesses you are competing with.
Yes, you will all have unique selling points and things that your competitors can’t do… but, do your potential clients know that?
Unless you stay in front of your audience on a regular basis, there is every chance that they will forget about you. They won’t necessarily mean to, yet it can still happen.
Reminding them who you are, keeps your business at the front of their minds. It also creates a number of different touchpoints. These touchpoints are super important for creating trust.
Did you know that it can take anywhere between 7 and 20 touchpoints before someone is willing to spend with your business? That’s a heck of a lot of phone calls and coffee dates!
Fortunately, not all touchpoints need to include face to face contact. There are plenty of other ways to remain memorable and build trust.
Creating memorability does not have to be a complex job if you have a good strategy in place.
Every interaction that someone has with your business is a chance to be memorable. Those interactions could be as involved as a one-to-one meeting, or as simple as them visiting your website.
So, it is important that you have a consistent look and feel across every aspect of your business. When people see your business card, land on your Facebook page, or use your website, the design should all align.
If it doesn’t you could end up confusing them!
Take a huge brand like Coca Cola for example. Their trademark colour is fire engine red. They wouldn’t suddenly start displaying their logo in lime green. That wouldn’t be consistent with their brand messaging.
The same goes for your business. You should stick with your branding colours, fonts, tones, and messaging wherever people might interact with your brand. When you do, you are making it easier for people to remember who your business is and how you can help them.
Essential Marketing Material
There are essential items that every business needs when it comes to their marketing.
It is true that digital marketing has taken the world by storm. These days, if we need anything, Google will have a solution for us! So, you should definitely ensure you have a website and social media pages. Visually, these digital resources should project a cohesive look.
While digital marketing is important, you should not forget about the physical marketing materials either. You still want to have things like business cards, signage, decals and tags in your marketing toolbox.
Physically handing someone a business card is far more memorable than sending them a connection request on LinkedIn! It also gives a tangible resource that the recipient can connect with your business. Every time they see the card on their desk, they will remember the connection you made.
Without signage, people won’t know how to find your business. Whether you have a physical store, an office space, a stand at an expo, or a market stall, signage plays a key role in your success. People cannot buy from you or engage your services if they don’t know where to find you! If you don’t have signage, they will keep walking without stopping - you will have lost the opportunity for a sale.
There are so many other ways that your business can remain memorable with people. And we can help you with them all right here at HTM Creative. Browse our design options or utilise our custom creative services.
One thing is for sure, with branded marketing materials, it will be hard for people to forget about your business! Browse the design collection today.